Articles

 

Objective-Driven Design Worksheet

 

Why are you exhibiting? (Selling and Communication objectives)

 

•Generating leads/sales

•Introducing new products/services

•Meeting with existing customers

•Learning/teaching

•Increasing awareness

What will attract an audience to your exhibit?

•The exhibit design and graphics
What is your message?

•Pre-show promotions

•An effective staff that engages and communicates

•At-show promotions – contests, giveaways, mimes, magicians, live presentation

•New product that will draw attention to the exhibit

•Brand recognition of your company or its products/services

•What message do you want communicated in the first 3 seconds a visitor sees your
exhibit?

•What are your competitive advantages? Benefits offered? (USP)

1. _____________________________________________
2. _____________________________________________
3. _____________________________________________
What will be your measures of success (accomplishments) from the show?

1. _____________________________________________
2. _____________________________________________
3. _____________________________________________

 

Functional Considerations:

1. Budget for design/construction ___________________

2. Schedule for design and construction Start ___________ Ship________

3. Show location _________________________________________________

4. Show dates:
- Installation: _________________
-Open: _________________
- Close: _________________
- Dismantle: _________________

5. Space Configuration:
- Primary: ______ by _____ feet (or meters internationally)
- Alternate: ______ by _____ feet (or meters internationally)

6. Number of sales/ demonstration stations _________________

7. How will the products be displayed?

8. Size and weights of products_______________________________________

9. Do you need space for:
___ Literature ___ Supplies ___ Giveaways
___ Coats ___ Briefcases ___ Computers
___ Product ___ Lockable storage
____Other:___________________________________

10. Are there special electrical requirements?

11. How many staffers will be working the exhibit? ________

12. Will you use brochures/product bulletins/giveaways? ____Yes ____No

13. What are their space needs?

14. Are there special provisions for lead retrieving? Space requirements?
_________________________________________________________

15. Will there be space required for visitor conversations? ____Yes ____No

16. If yes, what are they?_______________________________________

17. Image: ___ Conservative ___Contemporary ___Progressive
___ Leading Edge ___ High Tech

18. Environment: ____Open and Inviting ____ Controlled

19. Form: ____Simple _____Angular ____ Circular
____Other: ______________________

20. Are there any materials or finishes that are inappropriate?

 

21. Colours: PMS for Corporate ID?

22. Colour: Are any colours discouraged? __________________________

23. How many shows per year will the exhibit be used for? _____________