Budgeting
Reducing Costs
Space and Shell
Buy space only - you don't necessarily need a shell. Without it you have more freedom and flexibility. Why hide behind three walls?
Display Units
Buying space only allows you to create interesting and effective displays with modular units, displays which are much more attractive and imaginative. And you can have the entrances to your stand where you want them, not where the organisers say they should be. The cost can be spread over a number of exhibitions and you can even erect the whole or part of your display in the reception area of your office or factory and get really good value from your investment.
Display Material
Plan this to fit your units exactly, and use it time and time again. It can have plenty of uses apart from exhibitions. You can have them protected with polyester lamination which enhances the display and prolongs the life of the posters, photographs etc.
Printing
Make exhibitions part of your overall marketing plan and when preparing your advertising and sales literature take into account what you will need for exhibitions. Thus you can order all your literature at once and avoid costly reprints. The printer's "run-on" charges, once the job is on the machine, are tiny in comparison to having a reprint or a special run. So many exhibitors leave their literature until the last minute and end up with a high priced rush job which isn't exactly what they wanted in the first place!
Planning in advance - that's the secret!
Advertising
Advertising is, of course, essential, but don't overdo it! If you tell everything in your ad., then there's no point in the potential customer coming to the exhibition! Tempt them with a little and they'll come for more!
Electrical
Buy your lighting with your display units and keep it for exhibition purposes only. The cost per exhibition will be very low.