Design
Using Professionals
Should you use a professional designer to create your stand?
The answer to this question is, yes - if you can afford it. A professional designer knows what will work and what won't.
He is an outsider to your company and so brings a fresh eye and mind to it: not being blinkered by preconceptions he can probably see more clearly than you the best way to say what you have to say. And of course he is a professional whose special talent is using his imagination to create effective displays.
But he does not come cheaply. Nor should he -after all, he has an unusual talent and experience which you are making use of for your own benefit. Certainly if you intend to take part in a lot of exhibitions (and you should, to make your participation cost-effective — see the next chapter), buying his skill is a very good investment for the stand which he designs and builds will be used time after time.
However if your budget is very limited, or if you do not intend exhibiting more than once a year, or if you have the practical skills to create your own stand, then you may feel that it is better for you to do your own designing and building. Or you could compromise and have a professional do the design and you the stand building.
But do remember when you brief the designer to make sure that he knows exactly what it is that you want your stand to say. That is very definitely your job: his is to interpret your brief in as imaginative and effective a way as possible. And to do this he needs a thorough briefing.